Privacy Policy

1Information We Collect

We collect only the information necessary to provide your personalized North Pole Portal experience. This includes:

• Parent or guardian names
• Email addresses (for account setup and communication)
• Phone numbers (used only for SMS reminders and updates if you opt in)
• Elf names and customization details
• Cookie preferences (both digital and oatmeal raisin)
• Usage and device data to improve portal performance

We do not sell or rent your personal information—including phone numbers—to third parties.

2How We Use Your Information

We use the information we collect to:

• Personalize and enhance your North Pole Portal experience
• Send important email and account-related updates
• Send SMS text messages if you have explicitly opted in
• Respond to support inquiries
• Maintain the security and functionality of the portal

3SMS Text Messaging & Consent

If you choose to provide your phone number and opt in to receive SMS reminders or notifications, you agree to the following:

• You may receive SMS messages related to reminders, transmissions, and portal updates.
• Message frequency varies based on your activity and settings (typically up to 1 message per day).
• Message & data rates may apply depending on your mobile plan.
• You can opt out at any time by replying STOP or by disabling SMS in your account settings.
• You can request help at any time by replying HELP.
• Your phone number will not be shared or sold to third parties for marketing purposes.

SMS participation is optional and not required to use the North Pole Portal.

For complete details about our SMS program, opt-in process, and message examples, please visit our SMS Disclosure & Consent page.

4Data Sharing

We do not sell or trade your personal information. We may share limited information only with trusted service providers who assist in running the portal—such as email or SMS delivery services—and only to the extent necessary for them to perform their services. All third parties are required to protect your information and may not use it for any other purpose. We may also disclose information if required to comply with legal obligations or protect the safety of users.

5Data Security

We use industry-standard security measures—plus a sprinkle of authentic elf magic—to protect your personal information. Access is limited to authorized North Pole personnel and trusted partners who follow strict confidentiality obligations.